1.3M+ Views & Massive Brand Discovery

Influencer Marketing and Content for Brands

Case Study: Driving Viral Awareness for Bikini Village

THE CLIENT: Bikini Village

As Canada’s leading swimwear destination, Bikini Village is a household name. However, in a saturated digital market, they needed more than just “posts”, they needed high-converting visual assets and massive organic reach to stay top-of-mind for the summer season.

THE CHALLENGE: Beyond the Feed

Bikini Village faced a common hurdle for major retailers:

THE OLSEN STRATEGY: Data-Backed Talent Curation

Led by Zenia (Founder of Olsen Agency) Olsen Agency didn’t just provide a list of names; she identified a Viral Powerhouse.
While many creators have large followings, Zenia recommended Deya (@deyakannesha) specifically for her explosive metrics:

Massive Reach: An average monthly reach of 7 Million.

High Engagement: A 2.5% engagement rate, significantly higher than the industry average for her size.

Niche Authority: Expertise in glam beauty and fashion that aligns perfectly with Bikini Village’s premium summer aesthetic.

Agency Insight: Zenia identified that Deya’s content frequently “breaks the algorithm,” ensuring Bikini Village wouldn’t just reach followers, but would dominate the “Explore” page.

THE EXECUTION: The “Try-On Haul” Ecosystem

We moved away from a simple “shoutout” and created an integrated content ecosystem:

The Viral Reel: A high-energy Instagram Reel featuring 5 curated bikinis, optimized for shares and saves.
Website Integration: 5 high-resolution “Style of Deya” assets used directly on the Bikini Village website for 12 months, fueling their “Influencer Try-On Haul” section.
Rights Management: Olsen Agency negotiated a full year of usage rights, allowing the brand to lower their own production costs by using Deya’s professional-grade content.

THE RESULTS: Breaking the Algorithm

The campaign didn’t just perform; it went viral.

Million views

% Non-Follower Reach

(Massive New Brand Discovery)

Likes

Saves (High Purchase Intent)

% Audience Located in Canada

Strategic Value:

The high number of Saves (9,211) indicates that nearly 10,000 potential customers “bookmarked” these bikinis for future purchase—a massive win for long-term ROI.

TESTIMONIALS: Professionalism in Action

"Working with Zenia has always been so easy and professional. She’s attentive, reliable, and truly cares about making every collaboration smooth for everyone involved."

Yasmine - Bikini Village

"It was a pleasure working with Zenia. She was kind, helpful, and great to collaborate with on our social media campaign."

Deya - Content Creator

WHY WORK WITH OLSEN AGENCY?

Based in Montreal, Olsen Agency bridges the gap between high-level brand strategy and authentic creator relationships. We specialize in finding the “Viral Needle in the Haystack” to ensure your marketing budget isn’t just spent—it’s invested.